Media RElease 
Visa-Rwanda Partnership to Drive Electronic                 Financial Services
Brings the benefits of electronic payments               and banking to Rwanda
Kigali, RWANDA and San Francisco– 5 December             2011 – Visa Inc. (NYSE: V) and the Government of Rwanda             today announced a wide-reaching Charter of Collaboration to           develop localized solutions to extend access to             financial services to local and international consumers             throughout the country.    
The partnership is a step in the Government of             Rwanda’s Vision 2020 plan, the country’s blueprint to become             a middle-income nation within the coming decade, with per             capita income of $1000 by 2020, up from $220 in 2000.  The             success of that plan relies on a number of pillars,             including shifting to a knowledge-based economy, private             sector development and improving infrastructure.
Creating public-private partnerships is also a key component of Visa’s global               growth strategy.  The company’s aim to generate 50 percent               of its revenue from markets outside of the United States               by 2015 will partly be enabled through its ability to build, buy and deploy new technologies               that extend its products to geographies where electronic               payments are limited today, such as Rwanda.
The Charter of Collaboration encompasses 12             initiatives structured around three key areas identified by             the Government of Rwanda and Visa as vital to the             development of a fully-inclusive financial system:  
I.                              Lay the Foundations for Electronic Payments – Install the basic infrastructure requirements             to enable country-wide use of electronic payments,             including: (1) facilitating the widespread issuance and             acceptance of payment cards; and (2) localizing clearing and             settlement services.  
II.                            Promote Electronic Payments Innovation – Enable Rwanda to take advantage of modern             technologies to reach Rwandans who are under-served by             traditional payments infrastructure.  
III.                           Capacity Building – Develop training programs and facilitate             knowledge-transfer in order to ensure the long-term             sustainability of financial systems throughout the country.              
The partnership was announced today in Kigali             at a joint press conference attended by the Governor of the             National Bank of Rwanda, Ambassador               Claver Gatete and Elizabeth Buse, Group President,             Asia Pacific, Central Europe, Middle East and Africa, Visa             Inc.  
Ambassador Gatete said: “In all economies, well             developed financial systems are essential for sustained             economic growth.  The partnership between the Government of             Rwanda and Visa is an opportunity to increase efficiency and             inclusion through the use of electronic financial services.”             
Buse described Visa’s role in the partnership:             “We are deploying our unique               expertise and assets to bring the benefits of electronic               payments and banking to emerging markets like Rwanda.  By             working with governments and stakeholders around the world             to better understand the challenges of the underserved, we             can adapt our approach to ensure that we are not only             sharing our payments expertise, but are delivering             meaningful local programs that meet the needs of governments             and their citizens.  In the long-run we believe this will             also open up new growth opportunities for Visa.”
Ambassador Gatete continued: “This partnership             is aligned with the National Bank of Rwanda’s strategy to             reduce the widespread usage of cash and increase liquidity             within the banking system, which ultimately reduces interest             rates and improves price stability.”
Noting the importance of government             partnerships to Visa’s global strategy, Joseph W. Saunders, Chairman and CEO of Visa Inc., said: “Visa             believes that everyone has the right to have access to basic             financial and payment services, and we are very pleased to             be able to work with a government as committed to this             vision as the Rwandan government.  Partnerships such as this             are the key to delivering the promise of economic growth and             financial inclusion that we know electronic payment systems             can provide.”
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About Visa Inc.
             Visa is a global payments technology company             that connects consumers, businesses, financial institutions             and governments in more than 200 countries and territories             to fast, secure and reliable digital currency. Underpinning             digital currency is one of the world’s most advanced             processing networks—
Media Only: 
Visa Contacts: 
               
             Central Europe, Middle East, 
Elmarie Swart
             Fleishman-Hilliard 
             +27 72 022 9248
           elmarie.swart@fleishman.co.za
Latin America: 
             Jennifer McGowan
             Visa Inc.
           +1 305 328 1498
           jmcgowan@visa.com
North America: 
Elvira Swanson
             Visa Inc.
           +1 415 932 2564
           globalmedia@visa.com
Rwanda:
Bunyenyezi Gad
 
 
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